There’s a (scientific) method to our madness

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Powered by terabytes of industry research, consumer purchasing behaviors, and behavioral trends, our marketing scientist rock stars crunch the numbers to give you insights that take your business to the next level.

Hit the books

We conduct ongoing primary research to track and understand the behaviors and attitudes of automotive consumers. With piles of data collected every day, we do the work to make sure our products and services reflect the most current customer preferences and trends.

Model behavior

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You can have all the data in the world, but knowing what it means and how to apply it makes all the difference.

Through application of our lovingly cultivated data, we devise and test proprietary predictive models and segmentation strategies. Through these studies, we help our clients determine who the most valuable customers are, and what they want to hear.

For example, through a recent test, we found that with increased touchpoints early in the ownership lifecycle and continuous, targeted messages throughout, customers may be more likely to return for brake service and an eventual brake repurchase for brakes could improve sales and service revenue for these big ticket, customer-pay items.

We then ensure our clients target the right customers and communicate with them in the most effective way, at the most effective time.

A closer look

Is your marketing program doing all it should be? We’ll take a look under the hood.

With years of experience working with the leading companies in the automotive industry, as well as various other leading companies in non-automotive industries, we know when a program needs work.

We’ll review your goals, processes, and performance with a fine-toothed comb, and if need be, find the areas for improvement and offer our suggestions!

Front and Center

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It doesn’t matter how many long hours you’ve labored over top-notch branding, if your customers don’t know you exist. We determine where your customers are waiting, what they want to see, and how you can get your brand in their minds before they even notice a change.

What if . . .

Powered by our proprietary Red Rocket Technology Platform, we perform predictive modeling and customer segmentation.

We dive into terabytes of your data, applying complex business logic and predictive algorithms to determine the “what if’s” and “how-to’s” of your business. If you’re trying out a new program, but unsure if you want to risk a mistake, we can help.

Through program pilot design and evaluation, we can create a program that works for you, and test it every step of the way to ensure you meet the goals you set.

Let’s review

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If your store performance isn’t what you’d like it to be, no problem. We perform complete enterprise and store performance evaluations.

Rather than blindly instruct you based on what everyone else is doing, we analyze the nuances of your business to pinpoint the greatest areas for growth and improvement, then show you how to get from Point A to Point Perfect.

Request A Demo

Corporate Office
10808 S River Front Pkwy Suite 500
South Jordan, UT 84095
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