My Marketplace Analytics

Understand Your Competition and Gain the Competitive Advantage

DMEautomotive is excited to introduce a new addition to the already robust Red Rocket Technologies reporting platform - My Marketplace analytics. These new analytics, which were demoed for the very first time at NADA 2010, are unlike anything DMEautomotive has ever done before. We've teamed up with RL Polk to offer an enhanced set of reports and analysis of your own competing market.

The new My Marketplace analytics provide statistical information about your operating marketplace and your competitors. They provide insightful information that will lead to better decision making and more opportunities both inside and outside the marketplace. This will help dealers make more effective marketing decisions both for their owner base and conquest opportunities.

• Easily view your share of the market compared against your competition

• View the market's top selling models so you can make better decisions on what vehicles to advertise

• Compare what your market's top selling models are versus what you're selling to quickly align your marketing campaigns with what sells

• Compare the total sales and lease numbers of "same make" competitors in your market

• Compare your store against your top 5 competitors based on what models you're selling

• The Market share Google maps allow you to locate the vehicle types you're looking to conquest, which makes it easy to locate orphan customers so that you can acquire new business