Data Analytics & Modeling

Improve the Performance of Your Marketing Program

DMEautomotive has the experience, tools and dedicated staff required to build and deploy predictive models for automotive marketing programs. Our models have helped our clients identify the most productive customer segments and ultimately increase their return on investment.

Step #1: The Red Rocket portal gathers important statistics from your marketing programs
Step #2: A trained team of data analysts review and analyze the data
Step #3: DMEautomotive's marketing specialists use this new knowledge to recommend program enhancements that will improve your marketing response and customer retention.

The Value of Data Analysis

• Continue to enhance and improve the performance of your marketing program
  • Short-term (response rate, spend per response)
  • Long-term (service conversion & retention, vehicle repurchase, parts & service category penetration)
• Recognize and manage high value customers differently
• Better align marketing investment with economic opportunity