DMEa University

Webinars Presented by
Steve Dozier

Steve Dozier brings 15 years of experience in the automotive industry to DMEautomotive (DMEa). Before joining DMEa, he held upper level management positions in the retail industry. Steve also owned an automotive consulting company which brought in $2 Million in sales for approximately 7 years. Steve started at DMEautomotive in a managerial position overseeing the Direct-to-Dealer team, and due to his extensive retail experience, is now responsible for developing and growing DMEa University; DMEa’s in-house dealer training organization. Steve is married with two children and enjoys SCUBA diving and boating in his free time.

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In order to ensure our customers make the most of our marketing services, we offer ongoing webinar-style classes on everything from getting started in our Red Rocket portal to using our sophisticated mapping functions.

All classes are hosted by our National Training Director, Steve Dozier. Steve brings over 15 years of experience in the automotive industry, plus a passion for teaching and helping our customers. He is also a regular contributor to the DMEautomotive blog.

Check below to see our latest course descriptions. To sign up, please contact your Account Manager, or check for our latest DMEa University email.

	CUSTOMER JOURNEY (SALES & SERVICE SESSIONS AVAILABLE) Each customer who visits your store has his or her own "Journey." Ensure your entire staff knows what messages are being sent to each customer - and why. You'll get more out of each message if your team understands your marketing plan.
	REPORTS (SALES & SERVICE SESSIONS AVAILABLE) Get a better understanding of our most frequently utilized reports. We'll explain our Program ROI Report and teach you how to identify which lists will be the most vital to your success. We'll show you how to complete a detailed review of a specific drop and the results associated with it. Learn how data is collected and how reports "credit" a sale or RO. See how the Science of Direct Marketing can directly increase your ROI.
	MAPPING (SALES & SERVICE SESSIONS AVAILABLE) No more guess work! Use the Science of Direct Marketing plus mapping technology to identify exactly where your new and used sales are coming from, and geographically target your competitors' customers. You'll see how to develop an informed strategy and pinpoint how and where to spend your advertising dollars.
	MY BUSINESS (SERVICE) We've compiled statistical data about your service department's performance. Learn how to examine details about your labor op codes or customer pay vs. warranty revenue by team member. These seminars will uncover opportunities to increase revenue, identify areas for improvement, and train your associates.
	DATABASE MANAGEMENT We've created the best hygiene processes in the industry - but your database is always changing. This seminar will show you how you can correct your data, stay DNC compliant, and save thousands of dollars in possible fines.
	INBOUND CALL TRAINING What happens to customers who call when your staff is busy? This seminar will help your entire team understand and appreciate why you can't afford to miss another call. We'll discuss best practices for providing an extraordinary customer experience, and teach your staff the processes you'll need to maximize opportunities and prevent lost revenue.
	ASK THE EXPERT This seminar is a completely open forum. It's your chance to learn more about your system and how other stores are using our services to increase their sales and service business.
	LET'S GET STARTED This seminar provides an overview of our Red Rocket portal for new customers. Learn how to navigate your system and understand how to access (and act upon) your data. See the results of our data hygiene processes plus explore dashboards for customer data, sales & service campaign results, email metrics and power maps.