Mike Martinez, CMO of DMEautomotive, talks to Dealer Marketing Magazine about DMEautomotive's upcoming series of Whitepapers.
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“The Changing Service Loyalty Landscape” Reveals:
Independent Shops Aren’t Dealerships’ Biggest Threat, Aftermarket Chains Are
Dealer Loyalists Aren’t the Highest-Value Service Customers
“The Changing Service Loyalty Landscape” is the most comprehensive study of the auto service market and shopper to date. The overarching picture that emerges is one of a hyper-competitive market in serious flux, marked by a low rate (23%) of loyal auto service customers. Numerous findings will bust key industry myths: for instance, independents are not dealerships’ biggest business threat, aftermarket chains are - and dealer loyalists actually represent the least valuable customers: both independent and aftermarket loyalists spend and service more.