On-Demand Marketing
Retention & Reactivation Programs
Results Based Campaign Measurement
Data Analytics & Purification
Marketing & Fulfillment Services
Telephony
 
Sales and Service Retention and Reactivation Programs

As important as it is to acquire new customers, retaining existing customers is the backbone of any business. That means establishing an on-going, one-to-one relationship via the most important communication channels that inform each individual that their business is important, and that you have their best interest in mind.

The SMX™ sales and service retention, renewal and reactivation programs by DMEautomotive fortify the relationship between you and your customers, and keep them coming back for more.

Using pre-defined logic, timely, automated communications are sent to your customers addressing the following events throughout their lifecycle:

Sales Retention/Renewal Service Retention/Reactivation
Customer Renewal from Prior Purchase Thank You for Your Purchase
Factory Warranty Expiration Minor Service Reminder
Lease Expiration Welcome to Service
Extended Warranty Reactivation
Active Service Customers Declined Services
Inactive Service Customers Major Service Reminder
Lease Trade Cycle Lost Customer
Birthday Tire and Brake Marketing
1st, 2nd and 3rd Anniversary 1st, 2nd and 3rd Anniversary
CSI CSI


In total, there are 57 different segment points that occur in various lifecycles for your sales and service customers. Our continuity programs reach them all effectively and dependably, and do so without you having to rely on a salesperson to provide follow-up.

Driven by our powerful Red Rocket™ technology engine, lifecycle-specific communications are automatically sent to customers in your database who fit all different types of criteria—whatever point they are at in their lifecycle.

Delivery Channels

By using a multi-channel, blended communication approach, you reach the right customer, at the right time, through the right medium—and it’s done consistently, requiring no additional personnel.

E-mail

We provide companion e-mails alongside the mail and phone communications for consistent, relevant messaging with post delivery analytics.

Mail

A breakthrough in direct-mail relationship marketing, we offer four-color variable print which provides each customer you reach with a specific and relevant message on each mail piece based on the information you have in your database. The result is a relevant offer with a professional appeal, yielding an effective reception of your message.

Live Calls

We offer full-service telephony coverage through our on-site Customer Interaction Center. Our trained professionals communicate effectively with your prospects and customers, gathering market intelligence to increase customer satisfaction and loyalty, while increasing closing ratios and gross profit as well.

Interactive Voice Messaging

Your customers will receive messages specific to an event. These messages can be customized and recorded by your dealership and will be delivered automatically. Usually they are recorded by the Voice of Authority in the Dealership, and can be used as a component in your marketing programs or as a one-off campaign.

Personalized URLs and Web

Personalized Web pages using your customer’s name can be created to enable interactive service-related communications between you and your customers. And, with our Sales Web Personalized URLs, you can identify those prospects who are shopping on their personal Web pages and target them with a host of interactive marketing communications.

At DMEautomotive, we never lose sight of the importance of your existing customer base and what it means to your bottom line. We are relentless in our efforts to keep your customers just that—customers.

Call today (1.800.345.9080) and learn more about how we can help you maximize your retention and reactivation programs and keep them coming back for more!

 
 
 
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