Data Analytics & Purification

Keeping customer data current is an absolute necessity for a productive sales and marketing process. The advanced data management capabilities within the SMX sales and service marketing suite—and in particular, our Red Rocket technology—protects the integrity of your data and houses it in one central database. We keep data current by routinely updating customer records via industry-leading customer information resources. Additionally, we periodically download your DMS customer and vehicle data, enabling our Red Rocket engine to assign changes and update deal details. It also updates sales information to customer records and profiles. This wealth of current data provides the most complete, accurate view of your customer available.