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News and Trends

18Sep
2015

The Dawn of a New Loyalist: A NADA Recap

Posted by Hudsen Smith

This year’s NADA Convention & Expo offered an abundance of enlightening and informative seminars for guests to attend. However we know you couldn’t get to them all, and not everyone was able to attend the convention. So if you missed ‘5 Ways to Engage the Next Generation of Owners,’ we’ve got your back. ..


18Sep
2015

Best Practices: How To Survive the Cellpocalypse

Posted by Hudsen Smith

Calls to mobile phones are highly regulated and with the Federal Communications Commission’s recent rule changes pursuant to the Telephone Consumer Protection Act, dealers need to get serious about obtaining prior express written consent before October 16, 2013, to avoid the risk of losing the right to contact almost 45 percent of your customers! ..


18Sep
2015

1987 Called and It Wants Its Service Marketing Back

Posted by Hudsen Smith

The auto industry is experiencing dramatic changes that are completely reshaping the way you need to do business. Consumers have created a new reality as they are driving fewer miles, keeping their vehicles around longer, researching more before they purchase (both vehicles AND service) and communicating on their schedule – not yours. But the alarming truth is that these changes have added up to the trend of increased service intervals, growing over the past 12 months from an average of 140 days between service visits to 145 days. ..


18Sep
2015

The Ugly Truth About Mobile Apps in the Automotive Industry

Posted by Hudsen Smith

The following is a true story.
I was recently told my by one of my dealers that a “consultant” informed him, “mobile apps don’t work…no one gets downloads.”
Now I’m sure he is a good consultant and that he has probably done a good job for this dealer….because the dealer “trusts” his judgment. ..


18Sep
2015

How to Measure Your App’s Success

Posted by Hudsen Smith

So now your dealership’s launched an app, but you don’t know how to tell if it’s actually getting the results you want. Sound familiar? Don’t worry, follow these best practices from DMEautomotive’s groundbreaking eBook The Pocket Revolution: The Complete Guide to a Killer Mobile App to find out if your setting the right performance benchmarks when measuring your app’s success. ..


18Sep
2015

Responsive Email Design Answers to Mobile

Posted by Hudsen Smith

More people today use their smartphone for reading emails (79%) than for making phone calls (Adobe 2013 Digital Publishing Report), but because the email is designed for the desktop and not the mind blowing number of mobile devices available in today’s market, most emails make the reading experience on a mobile device next to impossible. ..


18Sep
2015

There’s No Need to Fight – Customers Want Mobile Apps from Both OEMs and Dealers

Posted by Hudsen Smith

Dealers and OEMs alike have embraced the overwhelming consumer demand for mobile apps – making apps an important part of their respective retention, communication, marketing, and sales efforts. But does the market need a mobile app from both parties? Isn’t one app either from the dealer, or from the OEM all that’s needed by the customer? The truth is there’s actually a certain need for both OEM and dealer branded mobile apps in the market. ..


18Sep
2015

Service Apps: The Auto Retail App

Posted by Hudsen Smith

Ask some dealers about mobile apps and they’ll talk to you about ‘Angry Birds’ or ‘Words With Friends’. Other dealers agree that there’s some shopping going on with mobile apps, mostly through E-Tailers like Amazon.com or Groupon. But in actuality, it’s the traditional brick and mortar retailers who are changing the entire landscape of mobile app operation. ..


18Sep
2015

Responsive Email Design Part 2: Show Me the Results

Posted by Hudsen Smith

Responsive Email Design is a critical part of any complete, forward thinking mobile strategy. As we discussed last time in Responsive Email Design Answers to Mobile, Responsive Email Design uses new techniques in coding to automatically reformat your email content in an optimal layout for whatever device your customer is using to read that email, regardless if it’s being read on a desktop, tablet or mobile device. By automatically optimizing email content for a specific call to action, this type of design delivers a compelling reading experience for the viewer, evoking more response, more action and more ROI. ..


18Sep
2015

Todays Smarter Automotive Industry Thrives on New Truth Marketing

Posted by Hudsen Smith

With coordinated multichannel communications like direct mail, email, text, phone call campaigns and mobile apps, dealers are able to break through the clutter and quickly grab the attention of the customer. But too often the strategy behind these communications is based on broken and outdated ideologies that focus on the car and not the owner, causing dealers to aim the wrong message at the wrong target customer. ..


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