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DAYTONA BEACH, FL., March 30, 2011 - DMEautomotive, an industry-leading automotive direct marketing company, is proud to announce the recent hire of Patricia Gaulin as Vice President, Key Accounts. In this role, Gaulin is responsible for providing strategic direction and leadership for DMEautomotive’s West Coast OEM relationships.
Prior to joining DMEautomotive, Gaulin was Vice President, Corporate Accounts at Peak Performance. While in that position, she led Peak’s OEM team, which was responsible for customer programs and relationships across the country. Prior to Peak Performance, Gaulin spent five years as the Vice President, Western Region at RL Polk & Co. At Polk, Gaulin was responsible for managing the relationships with west coast OEMs, including Toyota, Lexus, Honda, Hyundai, Kia and Mitsubishi.
"Patricia Gaulin is an enormous asset to DMEautomotive," says Mike Walther, President and CEO of DMEautomotive. "Her extensive knowledge and experience with OEMs are a phenomenal addition to our company and client relations. We are very excited and honored to have her with us.”
“I’m very excited to be part of the DMEautomotive team. DMEautomotive brings a powerful combination of technology, analytics and customer focus to the table for our clients. I look forward to bringing my automotive experience and strong customer orientation to help grow our business,” said Gaulin.
Gaulin has more than 15 years experience working with OEM clients. She earned her degree from the University of Michigan, with a major in economics.
About DMEautomotive
DMEautomotive provides multi-channel, variable communications for automobile dealers and aftermarket franchises nationwide. Their robust product and service offering includes: data driven, multi-channel acquisition and retention marketing programs, best-in-class campaign reporting, data management and analytics via the Red Rocket Portal, Virtual BDC call applications, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Fla., DMEautomotive also has major operations in Jacksonville, Fla.
Media Contact:
Kelly Krause
386.271.3204
Kelly.Krause@DMEautomotive.com
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