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DAYTONA BEACH, FL, March 3, 2011 – DMEautomotive, an industry-leading automotive direct marketing company, hosted its annual event at the Daytona 500 on February 20th, 2011. Located above the pit road to the infield, DMEautomotive’s Pit Stop Patio was a great spot to witness one of the greatest motorsport races, capped off by an unexpected win by Trevor Bayne, the youngest Daytona 500 winner in history. In addition to the private DMEautomotive area filled with food, refreshments, and casual seating, attendees also had access to the Sprint FANZONE that offered them exclusive access to driver Q&A sessions, entertainment, the garage windows and driver introductions.
“This event is really an opportunity for us to enjoy this nationally celebrated race, and to have it take place just across the way from our corporate offices at the Daytona International Speedway makes it more special for us,” said Mike Walther, President and CEO of DMEautomotive. “It’s a great way to get together in an atmosphere that epitomizes the spirit of our company. Cars are in our blood!”
DMEautomotive also hosts a similar event at the Coke Zero 400 that is held in July at the Daytona International Speedway.
About DMEautomotive
DMEautomotive provides multi-channel, variable communications for automobile dealers and aftermarket franchises nationwide. Their robust product and service offering includes: data driven, multi-channel acquisition and retention marketing programs, best-in-class campaign reporting, data management and analytics via the Red Rocket Portal, Virtual BDC call applications, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Fla., DMEautomotive also has major operations in Jacksonville, Fla.
Media Contact:
Kelly Krause
386.271.3204
Kelly.Krause@DMEautomotive.com
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