Gary Mitchell, Director of Product Strategy and Marketing will be a speaker at the up-coming Digital Dealer Conference in Grapevine, Texas October 6-8, 2008. Gary's topic for the session will be: Used Vehicles and the Virtual Business Development Center.
How a virtual BDC can optimize sales opportunities in your used vehicle department
This session will share how a virtual BDC can help you optimize opportunities that would otherwise “fall through the cracks” in your used vehicle department. Learn how - using the data from your CRM or inventory management software and a virtual BDC - you can:
· Contact your used and new prospects in a timely manner with a consistent message that is recorded and measured
· Survey your prospects to gather valuable intelligence regarding “why they did not purchase,” to include vehicle selection or their overall experience and get results quickly
· Using custom scripts, re-direct customers back to your dealership using special incentives or offers
Why let another opportunity slip by? Join this session to get tips you can immediately implement upon your return to your dealership and start seeing results!