THE DMEautomotive ADVANTAGE
At DMEautomotive, we focus on combining multiple communication channels to create the most effective, personalized relationship marketing available. By using a multi-channel, integrated communication approach, you consistently reach the right customer, at the right time, with the right media.
While all of these channels are powerful on their own, when combined they are infinitely more effective.
Four-Color Variable Print
A breakthrough in direct-mail relationship marketing, our variable four-color print allows us to easily customize each mail piece to every customer based on your data.
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Stunning, effective print pieces
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Ability to swap out images, text, headlines and color schemes "on the fly"
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Data-driven segmentation
Broadcast E-mail
Deliver instant, relevant messaging with our customizable e-mail templates and access on-demand analytic data for every broadcast. Plus, our "white-list" status with every major e-mail/ISP enables nearly flawless performance and guaranteed CAN-SPAM compliance.
- Customizable templates
- Guaranteed CAN-SPAM compliance
- On-demand analytic data per broadcast
Text Messaging
Mobile SMS Marketing is a direct, personal and effective marketing media, producing unparalleled exposure to your products and services. Text messaging gives you the ability to deliver communications to customers days or even hours before a scheduled visit to ensure your customers show up for their scheduled service. Want to let a customer know their car is ready for pick-up? What better way than to send them a quick text message.
Not sure how text messages will be received by your customers? At DMEautomotive we'll advise you on how to integrate text messaging into your campaigns where it makes the most sense - where it's a valued communication and not an annoyance.
Interactive Voice Messaging
Your customers will receive messages specific to an event. These messages can be customized and recorded by your dealership and will be delivered automatically. Usually they are recorded by the "voice of authority" in the dealership, and can be used as a component in your marketing programs.
Full-Service Telephony
We offer full-service telephony programs through our on-site, state-of-the-art Customer Interaction Center. Our highly trained professionals are available 24 hours a day, 7 days a week to communicate effectively with your prospects and customers, gathering marketing intelligence to increase customer satisfaction and loyalty, while increasing closing ratios and gross profit.
- Customizable calling campaigns
- Innovative voice logging technology
- Continuous quality control and training
- Integrated with your CRM programs
Personalized URLs and Web
Personalized web pages using your customer's name can be created to increase the effectiveness of service related communications between you and your customers. Personalized URLs can also be used to help you identify prospects who are shopping on their personal web pages and target them with a host of interactive marketing communications.
Studio
With knowledge of the increasing role video plays in relationship marketing, we help our customers by being experts at the use of web-based video marketing content.
- In-house video production facility
- 20' x 14' green screen
- Hi-definition video
- 3-D animation and visual effects
- Production and post-production services
With widespread broadband connection to the Internet, on-line video presentations have become viable, valuable tools for one-on-one marketing messages. Websites and e-mails can take advantage of a wide variety of powerful video content, from interviews, to product demonstrations, to hosted information and navigation.
DME Studios
Data Analytics
We have the capability, tools and experience required to build and deploy predictive models for automotive marketing programs. Our models have helped our clients identify the most productive customer segments and ultimately increase their return on investment.
